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Social commerce

Leggi l'articolo Come funziona TikTok Shop e perché sta riscrivendo le regole del social commerce

digital commerce

Come funziona TikTok Shop e perché sta riscrivendo le regole del social commerce

07 Apr 2025

di Marta De Cunto

<img width="768" height="405" src="https://www.economyup.it/wp-content/uploads/2025/02/shutterstock_2070498902-768x405.jpg" class="card-responsive-img fit-img" alt="Leggi l&#039;articolo Come vendere con il live shopping: ecco Bazr, l&#039;app che mette in contatto diretto utenti e influencer" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2025/02/shutterstock_2070498902-768x405.jpg 768w, https://www.economyup.it/wp-content/uploads/2025/02/shutterstock_2070498902-1280x675.jpg 1280w, https://www.economyup.it/wp-content/uploads/2025/02/shutterstock_2070498902-1920x1013.jpg 1920w, https://www.economyup.it/wp-content/uploads/2025/02/shutterstock_2070498902-1536x810.jpg 1536w, https://www.economyup.it/wp-content/uploads/2025/02/shutterstock_2070498902-2048x1080.jpg 2048w, https://www.economyup.it/wp-content/uploads/2025/02/shutterstock_2070498902-156x82.jpg 156w, https://www.economyup.it/wp-content/uploads/2025/02/shutterstock_2070498902-1024x540.jpg 1024w, https://www.economyup.it/wp-content/uploads/2025/02/shutterstock_2070498902-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

social commerce
Come vendere con il live shopping: ecco Bazr, l'app che mette in contatto diretto utenti e influencer
05 Feb 2025
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<img width="768" height="432" src="https://img.economyup.it/wp-content/uploads/2023/06/shutterstock_1431394355-1-768x432.jpg" class="card-responsive-img fit-img" alt="Leggi l&#039;articolo Prestashop, il Country Manager Italy Francesco D&#039;Acri: &quot;Così aiutiamo i brand a creare negozi online&quot;" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2023/06/shutterstock_1431394355-1-768x432.jpg 768w, https://img.economyup.it/wp-content/uploads/2023/06/shutterstock_1431394355-1-1280x720.jpg 1280w, https://img.economyup.it/wp-content/uploads/2023/06/shutterstock_1431394355-1-156x88.jpg 156w, https://img.economyup.it/wp-content/uploads/2023/06/shutterstock_1431394355-1-1536x864.jpg 1536w, https://img.economyup.it/wp-content/uploads/2023/06/shutterstock_1431394355-1-640x360.jpg 640w, https://img.economyup.it/wp-content/uploads/2023/06/shutterstock_1431394355-1-1024x576.jpg 1024w, https://img.economyup.it/wp-content/uploads/2023/06/shutterstock_1431394355-1-lq.jpg 30w, https://img.economyup.it/wp-content/uploads/2023/06/shutterstock_1431394355-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

L'INTERVISTA
Prestashop, il Country Manager Italy Francesco D'Acri: "Così aiutiamo i brand a creare negozi online"
19 Giu 2023
di Luciana Maci
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<img width="768" height="432" src="https://img.economyup.it/wp-content/uploads/2023/04/word-image-175861-1-768x432.jpg" class="card-responsive-img fit-img" alt="Leggi l&#039;articolo Social commerce, perché Sephora ha scelto di allearsi con TikTok" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2023/04/word-image-175861-1-768x432.jpg 768w, https://img.economyup.it/wp-content/uploads/2023/04/word-image-175861-1-156x88.jpg 156w, https://img.economyup.it/wp-content/uploads/2023/04/word-image-175861-1-640x360.jpg 640w, https://img.economyup.it/wp-content/uploads/2023/04/word-image-175861-1-lq.jpg 30w, https://img.economyup.it/wp-content/uploads/2023/04/word-image-175861-1.jpg 960w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

FASHION RETAIL
Social commerce, perché Sephora ha scelto di allearsi con TikTok
25 Apr 2023
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<img width="768" height="432" src="https://img.economyup.it/wp-content/uploads/2022/02/shutterstock_1045741444-768x432.jpg" class="card-responsive-img fit-img" alt="Leggi l&#039;articolo Social commerce: come Carrefour sta testando in Francia l’acquisto di prodotti tramite WhatsApp " decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/02/shutterstock_1045741444-768x432.jpg 768w, https://img.economyup.it/wp-content/uploads/2022/02/shutterstock_1045741444-1280x720.jpg 1280w, https://img.economyup.it/wp-content/uploads/2022/02/shutterstock_1045741444-156x88.jpg 156w, https://img.economyup.it/wp-content/uploads/2022/02/shutterstock_1045741444-1536x864.jpg 1536w, https://img.economyup.it/wp-content/uploads/2022/02/shutterstock_1045741444-640x360.jpg 640w, https://img.economyup.it/wp-content/uploads/2022/02/shutterstock_1045741444-1024x576.jpg 1024w, https://img.economyup.it/wp-content/uploads/2022/02/shutterstock_1045741444-lq.jpg 30w, https://img.economyup.it/wp-content/uploads/2022/02/shutterstock_1045741444.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

GDO
Social commerce: come Carrefour sta testando in Francia l’acquisto di prodotti tramite WhatsApp 
17 Gen 2023
di Pierluigi Sandonnini
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<img width="768" height="432" src="https://img.economyup.it/wp-content/uploads/2022/03/shutterstock_1993785767-1-768x432.jpg" class="card-responsive-img fit-img" alt="Leggi l&#039;articolo Come portare un brand nel Metaverso: la ricetta di OpenMall" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/03/shutterstock_1993785767-1-768x432.jpg 768w, https://img.economyup.it/wp-content/uploads/2022/03/shutterstock_1993785767-1-1280x720.jpg 1280w, https://img.economyup.it/wp-content/uploads/2022/03/shutterstock_1993785767-1-156x88.jpg 156w, https://img.economyup.it/wp-content/uploads/2022/03/shutterstock_1993785767-1-1536x864.jpg 1536w, https://img.economyup.it/wp-content/uploads/2022/03/shutterstock_1993785767-1-640x360.jpg 640w, https://img.economyup.it/wp-content/uploads/2022/03/shutterstock_1993785767-1-1024x576.jpg 1024w, https://img.economyup.it/wp-content/uploads/2022/03/shutterstock_1993785767-1-lq.jpg 30w, https://img.economyup.it/wp-content/uploads/2022/03/shutterstock_1993785767-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

STARTUP STORY
Come portare un brand nel Metaverso: la ricetta di OpenMall
13 Giu 2022
di Stefania Barbato
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<img width="665" height="355" src="https://img.economyup.it/wp-content/uploads/2022/04/PINDUODUO.jpg" class="card-responsive-img fit-img" alt="Leggi l&#039;articolo Pinduoduo, come il big dell&#039;eCommerce cinese ha inventato i gruppi di acquisto 4.0" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/04/PINDUODUO.jpg 665w, https://img.economyup.it/wp-content/uploads/2022/04/PINDUODUO-156x83.jpg 156w, https://img.economyup.it/wp-content/uploads/2022/04/PINDUODUO-lq.jpg 30w" sizes="(max-width: 665px) 100vw, 665px" data-eio="l" />

SOCIAL COMMERCE
Pinduoduo, come il big dell'eCommerce cinese ha inventato i gruppi di acquisto 4.0
18 Apr 2022
di Federico Bandirali
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<img width="768" height="432" src="https://img.economyup.it/wp-content/uploads/2020/11/socialcommerce-768x432.jpg" class="card-responsive-img fit-img" alt="Leggi l&#039;articolo Come fare social commerce: adesso c&#039;è anche Twitter per vendere sui social" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2020/11/socialcommerce-768x432.jpg 768w, https://img.economyup.it/wp-content/uploads/2020/11/socialcommerce-1280x720.jpg 1280w, https://img.economyup.it/wp-content/uploads/2020/11/socialcommerce-156x88.jpg 156w, https://img.economyup.it/wp-content/uploads/2020/11/socialcommerce-1536x864.jpg 1536w, https://img.economyup.it/wp-content/uploads/2020/11/socialcommerce-640x360.jpg 640w, https://img.economyup.it/wp-content/uploads/2020/11/socialcommerce-1024x576.jpg 1024w, https://img.economyup.it/wp-content/uploads/2020/11/socialcommerce-lq.jpg 30w, https://img.economyup.it/wp-content/uploads/2020/11/socialcommerce.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

LA GUIDA
Come fare social commerce: adesso c'è anche Twitter per vendere sui social
23 Mar 2022
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<img width="768" height="432" src="https://img.economyup.it/wp-content/uploads/2022/01/shutterstock_427841167-768x432.jpg" class="card-responsive-img fit-img" alt="Leggi l&#039;articolo La spinta della pandemia sul social commerce: entro il 2025 varrà 1,2 trilioni" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/01/shutterstock_427841167-768x432.jpg 768w, https://img.economyup.it/wp-content/uploads/2022/01/shutterstock_427841167-1280x720.jpg 1280w, https://img.economyup.it/wp-content/uploads/2022/01/shutterstock_427841167-156x88.jpg 156w, https://img.economyup.it/wp-content/uploads/2022/01/shutterstock_427841167-1536x864.jpg 1536w, https://img.economyup.it/wp-content/uploads/2022/01/shutterstock_427841167-640x360.jpg 640w, https://img.economyup.it/wp-content/uploads/2022/01/shutterstock_427841167-1024x576.jpg 1024w, https://img.economyup.it/wp-content/uploads/2022/01/shutterstock_427841167-lq.jpg 30w, https://img.economyup.it/wp-content/uploads/2022/01/shutterstock_427841167.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

LO STUDIO
La spinta della pandemia sul social commerce: entro il 2025 varrà 1,2 trilioni
13 Gen 2022
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