Irene Cassarino

Irene Cassarino, ingegnera di formazione, PhD in Gestione dell’Innovazione, è CEO e fondatrice di The Doers, ora parte del gruppo Digital Magics. Ha dedicato tutta la sua vita professionale alla ricerca di nuovi mercati, lavorando con più di 200 startup e decine di grandi aziende italiane e internazionali.
Articoli dell'autore



<img width="768" height="432" src="https://img.economyup.it/wp-content/uploads/2023/01/shutterstock_561931702-768x432.jpg" class="card-responsive-img fit-img" alt="Il caso dell&#039;Artificial Intelligence e l&#039;interrogatorio a ChatGPT" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2023/01/shutterstock_561931702-768x432.jpg 768w, https://img.economyup.it/wp-content/uploads/2023/01/shutterstock_561931702-1280x720.jpg 1280w, https://img.economyup.it/wp-content/uploads/2023/01/shutterstock_561931702-156x88.jpg 156w, https://img.economyup.it/wp-content/uploads/2023/01/shutterstock_561931702-1536x864.jpg 1536w, https://img.economyup.it/wp-content/uploads/2023/01/shutterstock_561931702-640x360.jpg 640w, https://img.economyup.it/wp-content/uploads/2023/01/shutterstock_561931702-1024x576.jpg 1024w, https://img.economyup.it/wp-content/uploads/2023/01/shutterstock_561931702-lq.jpg 30w, https://img.economyup.it/wp-content/uploads/2023/01/shutterstock_561931702.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION DETECTIVE
Il caso dell'Artificial Intelligence e l'interrogatorio a ChatGPT
25 Gen 2023
di Irene Cassarino
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<img width="768" height="512" src="https://img.economyup.it/wp-content/uploads/2022/12/philippe-oursel-XohRCyMQjTE-unsplash-768x512.jpg" class="card-responsive-img fit-img" alt="Come dimagrire per poter entrare nel metaverso (magari a cavallo)" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/12/philippe-oursel-XohRCyMQjTE-unsplash-768x512.jpg 768w, https://img.economyup.it/wp-content/uploads/2022/12/philippe-oursel-XohRCyMQjTE-unsplash-1080x720.jpg 1080w, https://img.economyup.it/wp-content/uploads/2022/12/philippe-oursel-XohRCyMQjTE-unsplash-1620x1080.jpg 1620w, https://img.economyup.it/wp-content/uploads/2022/12/philippe-oursel-XohRCyMQjTE-unsplash-1536x1024.jpg 1536w, https://img.economyup.it/wp-content/uploads/2022/12/philippe-oursel-XohRCyMQjTE-unsplash-2048x1365.jpg 2048w, https://img.economyup.it/wp-content/uploads/2022/12/philippe-oursel-XohRCyMQjTE-unsplash-132x88.jpg 132w, https://img.economyup.it/wp-content/uploads/2022/12/philippe-oursel-XohRCyMQjTE-unsplash-1024x683.jpg 1024w, https://img.economyup.it/wp-content/uploads/2022/12/philippe-oursel-XohRCyMQjTE-unsplash-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION DETECTIVE
Come dimagrire per poter entrare nel metaverso (magari a cavallo)
17 Dic 2022
di Irene Cassarino
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<img width="768" height="432" src="https://img.economyup.it/wp-content/uploads/2022/12/shutterstock_1912932181-1-768x432.jpg" class="card-responsive-img fit-img" alt="Che fare quando il microchip non c&#039;è? Applicare la logica (corretta) del prototipo" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/12/shutterstock_1912932181-1-768x432.jpg 768w, https://img.economyup.it/wp-content/uploads/2022/12/shutterstock_1912932181-1-1280x720.jpg 1280w, https://img.economyup.it/wp-content/uploads/2022/12/shutterstock_1912932181-1-156x88.jpg 156w, https://img.economyup.it/wp-content/uploads/2022/12/shutterstock_1912932181-1-1536x864.jpg 1536w, https://img.economyup.it/wp-content/uploads/2022/12/shutterstock_1912932181-1-640x360.jpg 640w, https://img.economyup.it/wp-content/uploads/2022/12/shutterstock_1912932181-1-1024x576.jpg 1024w, https://img.economyup.it/wp-content/uploads/2022/12/shutterstock_1912932181-1-lq.jpg 30w, https://img.economyup.it/wp-content/uploads/2022/12/shutterstock_1912932181-1.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION DETECTIVE
Che fare quando il microchip non c'è? Applicare la logica (corretta) del prototipo
07 Dic 2022
di Irene Cassarino
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<img width="768" height="466" src="https://img.economyup.it/wp-content/uploads/2021/09/Aziende-che-comprano-startup-1-768x466.jpg" class="card-responsive-img fit-img" alt="Aziende che comprano startup" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2021/09/Aziende-che-comprano-startup-1-768x466.jpg 768w, https://img.economyup.it/wp-content/uploads/2021/09/Aziende-che-comprano-startup-1-1188x720.jpg 1188w, https://img.economyup.it/wp-content/uploads/2021/09/Aziende-che-comprano-startup-1-145x88.jpg 145w, https://img.economyup.it/wp-content/uploads/2021/09/Aziende-che-comprano-startup-1-1024x621.jpg 1024w, https://img.economyup.it/wp-content/uploads/2021/09/Aziende-che-comprano-startup-1-lq.jpg 30w, https://img.economyup.it/wp-content/uploads/2021/09/Aziende-che-comprano-startup-1.jpg 1536w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION DETECTIVE
Quando le aziende hanno i cassetti pieni di soluzioni innovative alla ricerca di problemi da risolvere
25 Nov 2022
di Irene Cassarino
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<img width="768" height="1181" src="https://img.economyup.it/wp-content/uploads/2022/11/wesley-tingey-rtS8Fpb3rcI-unsplash-768x1181.jpg" class="card-responsive-img fit-img" alt="Validare o invalidare un&#039;idea innovativa? Steve Blank e la corretta postura yoga" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/11/wesley-tingey-rtS8Fpb3rcI-unsplash-768x1181.jpg 768w, https://img.economyup.it/wp-content/uploads/2022/11/wesley-tingey-rtS8Fpb3rcI-unsplash-468x720.jpg 468w, https://img.economyup.it/wp-content/uploads/2022/11/wesley-tingey-rtS8Fpb3rcI-unsplash-703x1080.jpg 703w, https://img.economyup.it/wp-content/uploads/2022/11/wesley-tingey-rtS8Fpb3rcI-unsplash-999x1536.jpg 999w, https://img.economyup.it/wp-content/uploads/2022/11/wesley-tingey-rtS8Fpb3rcI-unsplash-1332x2048.jpg 1332w, https://img.economyup.it/wp-content/uploads/2022/11/wesley-tingey-rtS8Fpb3rcI-unsplash-57x88.jpg 57w, https://img.economyup.it/wp-content/uploads/2022/11/wesley-tingey-rtS8Fpb3rcI-unsplash-500x768.jpg 500w, https://img.economyup.it/wp-content/uploads/2022/11/wesley-tingey-rtS8Fpb3rcI-unsplash-scaled-lq.jpg 30w, https://img.economyup.it/wp-content/uploads/2022/11/wesley-tingey-rtS8Fpb3rcI-unsplash-scaled.jpg 1665w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION DETECTIVE
Validare o invalidare un'idea innovativa? Steve Blank e la corretta postura yoga
17 Nov 2022
di Irene Cassarino
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<img width="768" height="432" src="https://img.economyup.it/wp-content/uploads/2017/12/29114350/Untitled-design-34-768x432.jpg" class="card-responsive-img fit-img" alt="Fintech" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2017/12/29114350/Untitled-design-34-768x432.jpg 768w, https://img.economyup.it/wp-content/uploads/2017/12/29114350/Untitled-design-34-300x169.jpg 300w, https://img.economyup.it/wp-content/uploads/2017/12/29114350/Untitled-design-34-1280x720.jpg 1280w, https://img.economyup.it/wp-content/uploads/2017/12/29114350/Untitled-design-34-640x360.jpg 640w, https://img.economyup.it/wp-content/uploads/2017/12/29114350/Untitled-design-34-1200x675.jpg 1200w, https://img.economyup.it/wp-content/uploads/2017/12/29114350/Untitled-design-34.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION DETECTIVE
La grande banca con la regola dell'ippopotamo e la paura di perdere i clienti
10 Nov 2022
di Irene Cassarino
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<img width="768" height="576" src="https://img.economyup.it/wp-content/uploads/2022/10/henrik-hjortshoj-1VCTjIOnUQA-unsplash-768x576.jpg" class="card-responsive-img fit-img" alt="Non basta una bella soluzione per creare un mercato: il caso di un&#039;azienda di tessuti e una startup" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/10/henrik-hjortshoj-1VCTjIOnUQA-unsplash-768x576.jpg 768w, https://img.economyup.it/wp-content/uploads/2022/10/henrik-hjortshoj-1VCTjIOnUQA-unsplash-960x720.jpg 960w, https://img.economyup.it/wp-content/uploads/2022/10/henrik-hjortshoj-1VCTjIOnUQA-unsplash-1440x1080.jpg 1440w, https://img.economyup.it/wp-content/uploads/2022/10/henrik-hjortshoj-1VCTjIOnUQA-unsplash-1536x1152.jpg 1536w, https://img.economyup.it/wp-content/uploads/2022/10/henrik-hjortshoj-1VCTjIOnUQA-unsplash-2048x1536.jpg 2048w, https://img.economyup.it/wp-content/uploads/2022/10/henrik-hjortshoj-1VCTjIOnUQA-unsplash-117x88.jpg 117w, https://img.economyup.it/wp-content/uploads/2022/10/henrik-hjortshoj-1VCTjIOnUQA-unsplash-1024x768.jpg 1024w, https://img.economyup.it/wp-content/uploads/2022/10/henrik-hjortshoj-1VCTjIOnUQA-unsplash-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION DETECTIVE
Non basta una bella soluzione per creare un mercato: il caso di un'azienda di tessuti e una startup
26 Ott 2022
di Irene Cassarino
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<img width="768" height="512" src="https://img.economyup.it/wp-content/uploads/2022/10/christopher-burns-8KfCR12oeUM-unsplash-768x512.jpg" class="card-responsive-img fit-img" alt="Quando l&#039;industria comincia dalla macchina innovativa senza pensare al prodotto" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/10/christopher-burns-8KfCR12oeUM-unsplash-768x512.jpg 768w, https://img.economyup.it/wp-content/uploads/2022/10/christopher-burns-8KfCR12oeUM-unsplash-1080x720.jpg 1080w, https://img.economyup.it/wp-content/uploads/2022/10/christopher-burns-8KfCR12oeUM-unsplash-1620x1080.jpg 1620w, https://img.economyup.it/wp-content/uploads/2022/10/christopher-burns-8KfCR12oeUM-unsplash-1536x1024.jpg 1536w, https://img.economyup.it/wp-content/uploads/2022/10/christopher-burns-8KfCR12oeUM-unsplash-2048x1365.jpg 2048w, https://img.economyup.it/wp-content/uploads/2022/10/christopher-burns-8KfCR12oeUM-unsplash-132x88.jpg 132w, https://img.economyup.it/wp-content/uploads/2022/10/christopher-burns-8KfCR12oeUM-unsplash-1024x683.jpg 1024w, https://img.economyup.it/wp-content/uploads/2022/10/christopher-burns-8KfCR12oeUM-unsplash-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION DETECTIVE
Quando l'industria comincia dalla macchina innovativa senza pensare al prodotto
19 Ott 2022
di Irene Cassarino
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<img width="768" height="512" src="https://img.economyup.it/wp-content/uploads/2022/10/hal-gatewood-OgvqXGL7XO4-unsplash-768x512.jpg" class="card-responsive-img fit-img" alt="La prevenzione contro il cancro e la ricerca dei complici che frenano l&#039;innovazione" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/10/hal-gatewood-OgvqXGL7XO4-unsplash-768x512.jpg 768w, https://img.economyup.it/wp-content/uploads/2022/10/hal-gatewood-OgvqXGL7XO4-unsplash-1080x720.jpg 1080w, https://img.economyup.it/wp-content/uploads/2022/10/hal-gatewood-OgvqXGL7XO4-unsplash-1620x1080.jpg 1620w, https://img.economyup.it/wp-content/uploads/2022/10/hal-gatewood-OgvqXGL7XO4-unsplash-1536x1024.jpg 1536w, https://img.economyup.it/wp-content/uploads/2022/10/hal-gatewood-OgvqXGL7XO4-unsplash-2048x1365.jpg 2048w, https://img.economyup.it/wp-content/uploads/2022/10/hal-gatewood-OgvqXGL7XO4-unsplash-132x88.jpg 132w, https://img.economyup.it/wp-content/uploads/2022/10/hal-gatewood-OgvqXGL7XO4-unsplash-1024x683.jpg 1024w, https://img.economyup.it/wp-content/uploads/2022/10/hal-gatewood-OgvqXGL7XO4-unsplash-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION DETECTIVE
La prevenzione contro il cancro e la ricerca dei complici che frenano l'innovazione
13 Ott 2022
di Irene Cassarino
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<img width="768" height="512" src="https://img.economyup.it/wp-content/uploads/2022/10/aron-visuals-BXOXnQ26B7o-unsplash-768x512.jpg" class="card-responsive-img fit-img" alt="Venerdì 17, il caso delle successioni che fanno perdere clienti alla banca" decoding="async" srcset="https://img.economyup.it/wp-content/uploads/2022/10/aron-visuals-BXOXnQ26B7o-unsplash-768x512.jpg 768w, https://img.economyup.it/wp-content/uploads/2022/10/aron-visuals-BXOXnQ26B7o-unsplash-1080x720.jpg 1080w, https://img.economyup.it/wp-content/uploads/2022/10/aron-visuals-BXOXnQ26B7o-unsplash-1620x1080.jpg 1620w, https://img.economyup.it/wp-content/uploads/2022/10/aron-visuals-BXOXnQ26B7o-unsplash-1536x1024.jpg 1536w, https://img.economyup.it/wp-content/uploads/2022/10/aron-visuals-BXOXnQ26B7o-unsplash-2048x1365.jpg 2048w, https://img.economyup.it/wp-content/uploads/2022/10/aron-visuals-BXOXnQ26B7o-unsplash-132x88.jpg 132w, https://img.economyup.it/wp-content/uploads/2022/10/aron-visuals-BXOXnQ26B7o-unsplash-1024x683.jpg 1024w, https://img.economyup.it/wp-content/uploads/2022/10/aron-visuals-BXOXnQ26B7o-unsplash-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION DETECTIVE
Venerdì 17, il caso delle successioni che fanno perdere clienti alla banca
05 Ott 2022
di Irene Cassarino
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