O

Omnicanalità

Il marketing omnicanale di The Coca Cola Company

case study

Marketing omnicanale: così The Coca-Cola Company e The Trade Desk hanno usato i dati per ottimizzare l'advertising

11 Set 2025

<img width="768" height="512" src="https://www.economyup.it/wp-content/uploads/2025/03/shutterstock_2190495605-768x512.jpg" class="card-responsive-img fit-img" alt="&#8220;Futuro in corso&#8221; di Edison" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2025/03/shutterstock_2190495605-768x512.jpg 768w, https://www.economyup.it/wp-content/uploads/2025/03/shutterstock_2190495605-1080x720.jpg 1080w, https://www.economyup.it/wp-content/uploads/2025/03/shutterstock_2190495605-1620x1080.jpg 1620w, https://www.economyup.it/wp-content/uploads/2025/03/shutterstock_2190495605-1536x1024.jpg 1536w, https://www.economyup.it/wp-content/uploads/2025/03/shutterstock_2190495605-2048x1365.jpg 2048w, https://www.economyup.it/wp-content/uploads/2025/03/shutterstock_2190495605-132x88.jpg 132w, https://www.economyup.it/wp-content/uploads/2025/03/shutterstock_2190495605-1024x683.jpg 1024w, https://www.economyup.it/wp-content/uploads/2025/03/shutterstock_2190495605-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

omnicanalità
Edison, via alla nuova piattaforma di comunicazione corporate: focus su digitale e sostenibilità
24 Mar 2025
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<img width="768" height="427" src="https://www.economyup.it/wp-content/uploads/2025/02/Screenshot-2025-02-18-120342-768x427.jpg" class="card-responsive-img fit-img" alt="Innovazione nel retail 2024" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2025/02/Screenshot-2025-02-18-120342-768x427.jpg 768w, https://www.economyup.it/wp-content/uploads/2025/02/Screenshot-2025-02-18-120342-156x88.jpg 156w, https://www.economyup.it/wp-content/uploads/2025/02/Screenshot-2025-02-18-120342-lq.jpg 30w, https://www.economyup.it/wp-content/uploads/2025/02/Screenshot-2025-02-18-120342.jpg 901w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

L'OSSERVATORIO
Innovazione nel retail: in aumento gli investimenti in digitale e l'uso delle tecnologie
18 Feb 2025
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<img width="768" height="431" src="https://www.economyup.it/wp-content/uploads/2025/01/shutterstock_2385062097-768x431.jpg" class="card-responsive-img fit-img" alt="Digitale per il retail" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2025/01/shutterstock_2385062097-768x431.jpg 768w, https://www.economyup.it/wp-content/uploads/2025/01/shutterstock_2385062097-1280x718.jpg 1280w, https://www.economyup.it/wp-content/uploads/2025/01/shutterstock_2385062097-1920x1078.jpg 1920w, https://www.economyup.it/wp-content/uploads/2025/01/shutterstock_2385062097-156x88.jpg 156w, https://www.economyup.it/wp-content/uploads/2025/01/shutterstock_2385062097-1536x862.jpg 1536w, https://www.economyup.it/wp-content/uploads/2025/01/shutterstock_2385062097-2048x1150.jpg 2048w, https://www.economyup.it/wp-content/uploads/2025/01/shutterstock_2385062097-640x360.jpg 640w, https://www.economyup.it/wp-content/uploads/2025/01/shutterstock_2385062097-1024x575.jpg 1024w, https://www.economyup.it/wp-content/uploads/2025/01/shutterstock_2385062097-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

RETAIL 4.0
Come integrare il digitale nei negozi per aumentare i profitti: gli esempi
27 Gen 2025
di James Hughes
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<img width="768" height="512" src="https://www.economyup.it/wp-content/uploads/2025/01/03-768x512.jpg" class="card-responsive-img fit-img" alt="Il Community Shopping di Giglio.com" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2025/01/03-768x512.jpg 768w, https://www.economyup.it/wp-content/uploads/2025/01/03-1080x720.jpg 1080w, https://www.economyup.it/wp-content/uploads/2025/01/03-1620x1080.jpg 1620w, https://www.economyup.it/wp-content/uploads/2025/01/03-1536x1024.jpg 1536w, https://www.economyup.it/wp-content/uploads/2025/01/03-2048x1365.jpg 2048w, https://www.economyup.it/wp-content/uploads/2025/01/03-132x88.jpg 132w, https://www.economyup.it/wp-content/uploads/2025/01/03-1024x683.jpg 1024w, https://www.economyup.it/wp-content/uploads/2025/01/03-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

OMNICANALITà
Giglio.com: cos'è e come funziona il Community Shopping dell'eCommerce del lusso
17 Gen 2025
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<img width="768" height="461" src="https://www.economyup.it/wp-content/uploads/2022/12/shutterstock_2037588638-768x461.jpg" class="card-responsive-img fit-img" alt="Omnicanalità: cos&#8217;è, come funziona, come è applicata in Italia" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2022/12/shutterstock_2037588638-768x461.jpg 768w, https://www.economyup.it/wp-content/uploads/2022/12/shutterstock_2037588638-1199x720.jpg 1199w, https://www.economyup.it/wp-content/uploads/2022/12/shutterstock_2037588638-1798x1080.jpg 1798w, https://www.economyup.it/wp-content/uploads/2022/12/shutterstock_2037588638-1536x923.jpg 1536w, https://www.economyup.it/wp-content/uploads/2022/12/shutterstock_2037588638-2048x1230.jpg 2048w, https://www.economyup.it/wp-content/uploads/2022/12/shutterstock_2037588638-146x88.jpg 146w, https://www.economyup.it/wp-content/uploads/2022/12/shutterstock_2037588638-1024x615.jpg 1024w, https://www.economyup.it/wp-content/uploads/2022/12/shutterstock_2037588638-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

RETAIL 4.0
Negozi del futuro, che cos'è la omnicanalità e perché è strategica per il retail
03 Dic 2024
di Luciana Maci
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<img width="768" height="386" src="https://www.economyup.it/wp-content/uploads/2024/12/ai-omnicanalita-2024-768x386.jpg" class="card-responsive-img fit-img" alt="ai omnicanalità 2024" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/12/ai-omnicanalita-2024-768x386.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/12/ai-omnicanalita-2024-1280x644.jpg 1280w, https://www.economyup.it/wp-content/uploads/2024/12/ai-omnicanalita-2024-156x78.jpg 156w, https://www.economyup.it/wp-content/uploads/2024/12/ai-omnicanalita-2024-1024x515.jpg 1024w, https://www.economyup.it/wp-content/uploads/2024/12/ai-omnicanalita-2024-lq.jpg 30w, https://www.economyup.it/wp-content/uploads/2024/12/ai-omnicanalita-2024.jpg 1448w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

L'OSSERVATORIO
Omnicanalità 2024, sempre più aziende investono nell'AI per l'Omnichannel Customer Experience
03 Dic 2024
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<img width="768" height="512" src="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2174118437-768x512.jpg" class="card-responsive-img fit-img" alt="Abstrid per Max Mara" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2174118437-768x512.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2174118437-1079x720.jpg 1079w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2174118437-1619x1080.jpg 1619w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2174118437-1536x1025.jpg 1536w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2174118437-2048x1366.jpg 2048w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2174118437-132x88.jpg 132w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2174118437-1024x683.jpg 1024w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2174118437-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

case study
Così Max Mara usa Abstrid per integrare gestione in negozio e omnicanalità
29 Ott 2024
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<img width="768" height="513" src="https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2468711765-768x513.jpg" class="card-responsive-img fit-img" alt="Engagement banking" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2468711765-768x513.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2468711765-1079x720.jpg 1079w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2468711765-1618x1080.jpg 1618w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2468711765-1536x1025.jpg 1536w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2468711765-2048x1367.jpg 2048w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2468711765-132x88.jpg 132w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2468711765-1024x684.jpg 1024w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2468711765-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

il report
Come evolve l'engagement banking: opportunità e sfide dell'interazione banca-cliente
19 Set 2024
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