Andrea Contri

Innovation Director

Da oltre 20 anni faccio innovazione pratica in grandi multinazionali (Google, Intesa Sanpaolo, Haier Europe) e a contatto con le startup. Amo lavorare all’incrocio fra tecnologia, business e design e fare da interprete tra mondi diversi. Attualmente sono Head of Digital Transformation di AstraZeneca Italia.

Articoli dell'autore


<img width="768" height="432" src="https://www.economyup.it/wp-content/uploads/2025/06/shutterstock_2529673097-768x432.jpg" class="card-responsive-img fit-img" alt="Cos’è e come funziona l’innovazione del modello di business" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2025/06/shutterstock_2529673097-768x432.jpg 768w, https://www.economyup.it/wp-content/uploads/2025/06/shutterstock_2529673097-1280x720.jpg 1280w, https://www.economyup.it/wp-content/uploads/2025/06/shutterstock_2529673097-1920x1080.jpg 1920w, https://www.economyup.it/wp-content/uploads/2025/06/shutterstock_2529673097-156x88.jpg 156w, https://www.economyup.it/wp-content/uploads/2025/06/shutterstock_2529673097-1536x864.jpg 1536w, https://www.economyup.it/wp-content/uploads/2025/06/shutterstock_2529673097-2048x1152.jpg 2048w, https://www.economyup.it/wp-content/uploads/2025/06/shutterstock_2529673097-640x360.jpg 640w, https://www.economyup.it/wp-content/uploads/2025/06/shutterstock_2529673097-1024x576.jpg 1024w, https://www.economyup.it/wp-content/uploads/2025/06/shutterstock_2529673097-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

IL FOCUS
Cos’è e come funziona l’innovazione del modello di business
26 Giu 2025
di Andrea Contri
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<img width="768" height="509" src="https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1172574172-768x509.jpg" class="card-responsive-img fit-img" alt="Come fare innovazione in azienda in tempi di crisi" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1172574172-768x509.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1172574172-1086x720.jpg 1086w, https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1172574172-1630x1080.jpg 1630w, https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1172574172-1536x1018.jpg 1536w, https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1172574172-2048x1357.jpg 2048w, https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1172574172-133x88.jpg 133w, https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1172574172-1024x679.jpg 1024w, https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1172574172-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION PILLS
Come fare innovazione in azienda in tempi di crisi
14 Nov 2024
di Andrea Contri
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<img width="768" height="512" src="https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1395204146-768x512.jpg" class="card-responsive-img fit-img" alt="Cinque passi da fare per costruire il consenso sulle iniziative di innovazione in azienda" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1395204146-768x512.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1395204146-132x88.jpg 132w, https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1395204146-lq.jpg 30w, https://www.economyup.it/wp-content/uploads/2024/11/shutterstock_1395204146.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION PILLS
Cinque passi da fare per costruire il consenso sulle iniziative di innovazione in azienda
07 Nov 2024
di Andrea Contri
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<img width="768" height="512" src="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_1157263921-768x512.jpg" class="card-responsive-img fit-img" alt="Gli intrapreneur: le caratteristiche dei dipendenti-imprenditori e come riconoscerli in azienda" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_1157263921-768x512.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_1157263921-1080x720.jpg 1080w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_1157263921-1620x1080.jpg 1620w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_1157263921-1536x1024.jpg 1536w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_1157263921-2048x1365.jpg 2048w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_1157263921-132x88.jpg 132w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_1157263921-1024x683.jpg 1024w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_1157263921-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />
Gli intrapreneur: le caratteristiche dei dipendenti-imprenditori e come riconoscerli in azienda
31 Ott 2024
di Andrea Contri
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<img width="768" height="768" src="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2154693453-768x768.jpg" class="card-responsive-img fit-img" alt="Il difficile equilibrio tra persistenza e adattabilità nell&#039;innovazione in azienda: tre domande da farsi" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2154693453-768x768.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2154693453-720x720.jpg 720w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2154693453-1080x1080.jpg 1080w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2154693453-1536x1536.jpg 1536w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2154693453-2048x2048.jpg 2048w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2154693453-88x88.jpg 88w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2154693453-120x120.jpg 120w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2154693453-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION PILLS/ 8
Il difficile equilibrio tra persistenza e adattabilità nell'innovazione in azienda: tre domande da farsi
24 Ott 2024
di Andrea Contri
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<img width="768" height="432" src="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2475452967-768x432.jpg" class="card-responsive-img fit-img" alt="Tre concetti da programmatori che tornano utili per far crescere l’innovazione in azienda" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2475452967-768x432.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2475452967-1280x720.jpg 1280w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2475452967-1920x1080.jpg 1920w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2475452967-156x88.jpg 156w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2475452967-1536x864.jpg 1536w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2475452967-2048x1152.jpg 2048w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2475452967-640x360.jpg 640w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2475452967-1024x576.jpg 1024w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2475452967-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION PILLS
Tre concetti da programmatori che tornano utili per far crescere l’innovazione in azienda
17 Ott 2024
di Andrea Contri
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<img width="768" height="576" src="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2518210449-768x576.jpg" class="card-responsive-img fit-img" alt="Le metriche dell’innovazione: la sindrome delle aspettative lineari e quella dello struzzo" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2518210449-768x576.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2518210449-960x720.jpg 960w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2518210449-1440x1080.jpg 1440w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2518210449-1536x1152.jpg 1536w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2518210449-2048x1536.jpg 2048w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2518210449-117x88.jpg 117w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2518210449-1024x768.jpg 1024w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2518210449-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION PILLS
Le metriche dell’innovazione: la sindrome delle aspettative lineari e quella dello struzzo
10 Ott 2024
di Andrea Contri
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<img width="768" height="512" src="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2171869977-768x512.jpg" class="card-responsive-img fit-img" alt="La radice della scalabilità: fare (anche) cose che non scalano ma che insegnano molto" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2171869977-768x512.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2171869977-132x88.jpg 132w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2171869977-lq.jpg 30w, https://www.economyup.it/wp-content/uploads/2024/10/shutterstock_2171869977.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION PILLS
La radice della scalabilità: fare (anche) cose che non scalano ma che insegnano molto
03 Ott 2024
di Andrea Contri
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<img width="768" height="408" src="https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_570834145-768x408.jpg" class="card-responsive-img fit-img" alt="L&#039;importanza di cercare e connettere gli &quot;alleati naturali&quot; per fare innovazione in azienda" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_570834145-768x408.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_570834145-1280x679.jpg 1280w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_570834145-1920x1019.jpg 1920w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_570834145-1536x815.jpg 1536w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_570834145-2048x1087.jpg 2048w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_570834145-156x83.jpg 156w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_570834145-1024x544.jpg 1024w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_570834145-scaled-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION PILLS
L'importanza di cercare e connettere gli "alleati naturali" per fare innovazione in azienda
26 Set 2024
di Andrea Contri
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<img width="768" height="560" src="https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2421548781-768x560.jpg" class="card-responsive-img fit-img" alt="Come vincere le obiezioni in azienda? Innovare a piccoli passi e coinvolgere gli stakeholder" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2421548781-768x560.jpg 768w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2421548781-988x720.jpg 988w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2421548781-121x88.jpg 121w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2421548781-lq.jpg 30w, https://www.economyup.it/wp-content/uploads/2024/09/shutterstock_2421548781.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION PILLS
Come vincere le obiezioni in azienda? Innovare a piccoli passi e coinvolgere gli stakeholder
20 Set 2024
di Andrea Contri
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