Mattia Lanzarone

Appassionato di videogiochi, musica e cultura digitale, ho sempre vissuto la tecnologia prima di tutto come spazio di scoperta e immaginazione. Dopo la laurea in Scienze Umanistiche per la Comunicazione all’Università degli Studi di Milano e un master in Editoria e Produzione Musicale e Audiovisiva alla Scuola di Comunicazione IULM, mi sono dedicato alla creazione di contenuti e alla definizione del linguaggio di progetti innovativi. Ho lavorato su tone of voice e brand book per esperienze tecnologiche come Futura by Plenitude, affiancando brand e istituzioni nella narrazione di percorsi immersivi e digitali.

Articoli dell'autore



<img width="768" height="432" src="https://www.economyup.it/wp-content/uploads/2026/01/startup-ai-economyup-768x432.jpg" class="card-responsive-img fit-img" alt="startup ai economyup" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2026/01/startup-ai-economyup-768x432.jpg 768w, https://www.economyup.it/wp-content/uploads/2026/01/startup-ai-economyup-1280x720.jpg 1280w, https://www.economyup.it/wp-content/uploads/2026/01/startup-ai-economyup-156x88.jpg 156w, https://www.economyup.it/wp-content/uploads/2026/01/startup-ai-economyup-1536x864.jpg 1536w, https://www.economyup.it/wp-content/uploads/2026/01/startup-ai-economyup-640x360.jpg 640w, https://www.economyup.it/wp-content/uploads/2026/01/startup-ai-economyup-1024x576.jpg 1024w, https://www.economyup.it/wp-content/uploads/2026/01/startup-ai-economyup-lq.jpg 30w, https://www.economyup.it/wp-content/uploads/2026/01/startup-ai-economyup.jpg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

strategie aziendali
OpenAI, parla l'Head of Startups Marc Manara: "Puntiamo sulle startup B2B"
19 Gen 2026
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<img width="768" height="513" src="https://www.economyup.it/wp-content/uploads/2026/01/tim-chen-768x513.jpeg" class="card-responsive-img fit-img" alt="tim chen" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2026/01/tim-chen-768x513.jpeg 768w, https://www.economyup.it/wp-content/uploads/2026/01/tim-chen-132x88.jpeg 132w, https://www.economyup.it/wp-content/uploads/2026/01/tim-chen-lq.jpeg 30w, https://www.economyup.it/wp-content/uploads/2026/01/tim-chen.jpeg 800w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

startup
Startup Traction, Tim Chen (Essence VC): "Ecco perché il fatturato non è l'unico indicatore di successo"
16 Gen 2026
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<img width="768" height="576" src="https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2280067367-768x576.jpg" class="card-responsive-img fit-img" alt="Veduta aerea di Stoccolma: così crescono le startup in Scandinavia" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2280067367-768x576.jpg 768w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2280067367-960x720.jpg 960w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2280067367-1440x1080.jpg 1440w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2280067367-1536x1152.jpg 1536w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2280067367-2048x1536.jpg 2048w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2280067367-117x88.jpg 117w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2280067367-1024x768.jpg 1024w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2280067367-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

IL FOCUS
Startup in Scandinavia: così deep tech e welfare fanno crescere l'ecosistema
15 Gen 2026
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<img width="768" height="512" src="https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2318800339-768x512.jpg" class="card-responsive-img fit-img" alt="Elon Musk e l&#8217;intelligenza artificiale" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2318800339-768x512.jpg 768w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2318800339-1080x720.jpg 1080w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2318800339-1620x1080.jpg 1620w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2318800339-1536x1024.jpg 1536w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2318800339-2048x1365.jpg 2048w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2318800339-132x88.jpg 132w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2318800339-1024x683.jpg 1024w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_2318800339-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

lo scenario
Elon Musk: tutto quello che pensa  sull'AI, dal futuro del lavoro alla super-intelligenza entro il 2026
14 Gen 2026
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<img width="768" height="512" src="https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_534030901-1-768x512.jpg" class="card-responsive-img fit-img" alt="Open innovation in Sisal, Italgas, Mediolanum" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_534030901-1-768x512.jpg 768w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_534030901-1-1080x720.jpg 1080w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_534030901-1-1620x1080.jpg 1620w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_534030901-1-1536x1024.jpg 1536w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_534030901-1-2048x1365.jpg 2048w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_534030901-1-132x88.jpg 132w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_534030901-1-1024x683.jpg 1024w, https://www.economyup.it/wp-content/uploads/2026/01/shutterstock_534030901-1-lq.jpg 30w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

open innovation
Open innovation, dall'hype alla pratica: come Sisal, Italgas e Mediolanum "mettono a terra" l'innovazione
12 Gen 2026
di Mattia Lanzarone
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<img width="768" height="431" src="https://www.economyup.it/wp-content/uploads/2026/01/Andrea-Mondo-768x431.jpg" class="card-responsive-img fit-img" alt="Andrea-Mondo, Technology &#038; Operations Director di INWIT" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2026/01/Andrea-Mondo-768x431.jpg 768w, https://www.economyup.it/wp-content/uploads/2026/01/Andrea-Mondo-156x88.jpg 156w, https://www.economyup.it/wp-content/uploads/2026/01/Andrea-Mondo-640x360.jpg 640w, https://www.economyup.it/wp-content/uploads/2026/01/Andrea-Mondo-lq.jpg 30w, https://www.economyup.it/wp-content/uploads/2026/01/Andrea-Mondo.jpg 1000w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

smart city
Infrastrutture per le smart city: come si evolvono grazie a un ecosistema di tecnologie
08 Gen 2026
di Mattia Lanzarone
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<img width="768" height="432" src="https://www.economyup.it/wp-content/uploads/2025/11/Immagine-20-768x432.jpeg" class="card-responsive-img fit-img" alt="scalabilità_dell_innovazione_aziendale_economyup" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2025/11/Immagine-20-768x432.jpeg 768w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-20-1280x720.jpeg 1280w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-20-156x88.jpeg 156w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-20-1536x864.jpeg 1536w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-20-640x360.jpeg 640w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-20-1024x576.jpeg 1024w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-20-lq.jpeg 30w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-20.jpeg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

INNOVATION MANAGEMENT
Perché le buone idee non bastano: la scalabilità dell’innovazione aziendale secondo Gary Pisano
06 Gen 2026
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<img width="768" height="432" src="https://www.economyup.it/wp-content/uploads/2025/11/Immagine-25-768x432.jpeg" class="card-responsive-img fit-img" alt="analisi_della_concorrenza_economyup" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2025/11/Immagine-25-768x432.jpeg 768w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-25-1280x720.jpeg 1280w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-25-156x88.jpeg 156w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-25-1536x864.jpeg 1536w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-25-640x360.jpeg 640w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-25-1024x576.jpeg 1024w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-25-lq.jpeg 30w, https://www.economyup.it/wp-content/uploads/2025/11/Immagine-25.jpeg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

CULTURA DELL'INNOVAZIONE
Ripensare l’analisi della concorrenza: dalle industry alle arene di competizione
05 Gen 2026
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<img width="768" height="577" src="https://www.economyup.it/wp-content/uploads/2025/01/Enel-768x577.jpg" class="card-responsive-img fit-img" alt="Enel innovazione" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2025/01/Enel-768x577.jpg 768w, https://www.economyup.it/wp-content/uploads/2025/01/Enel-959x720.jpg 959w, https://www.economyup.it/wp-content/uploads/2025/01/Enel-1438x1080.jpg 1438w, https://www.economyup.it/wp-content/uploads/2025/01/Enel-1536x1153.jpg 1536w, https://www.economyup.it/wp-content/uploads/2025/01/Enel-117x88.jpg 117w, https://www.economyup.it/wp-content/uploads/2025/01/Enel-1024x768.jpg 1024w, https://www.economyup.it/wp-content/uploads/2025/01/Enel-lq.jpg 30w, https://www.economyup.it/wp-content/uploads/2025/01/Enel.jpg 1573w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

open innovation
Open innovation e misurazione dell’impatto: il modello di Enel
05 Gen 2026
di Mattia Lanzarone
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<img width="768" height="432" src="https://www.economyup.it/wp-content/uploads/2025/12/unnamed-file-768x432.jpeg" class="card-responsive-img fit-img" alt="Innovazione digitale" decoding="async" srcset="https://www.economyup.it/wp-content/uploads/2025/12/unnamed-file-768x432.jpeg 768w, https://www.economyup.it/wp-content/uploads/2025/12/unnamed-file-1280x720.jpeg 1280w, https://www.economyup.it/wp-content/uploads/2025/12/unnamed-file-156x88.jpeg 156w, https://www.economyup.it/wp-content/uploads/2025/12/unnamed-file-1536x864.jpeg 1536w, https://www.economyup.it/wp-content/uploads/2025/12/unnamed-file-640x360.jpeg 640w, https://www.economyup.it/wp-content/uploads/2025/12/unnamed-file-1024x576.jpeg 1024w, https://www.economyup.it/wp-content/uploads/2025/12/unnamed-file-lq.jpeg 30w, https://www.economyup.it/wp-content/uploads/2025/12/unnamed-file.jpeg 1921w" sizes="(max-width: 768px) 100vw, 768px" data-eio="l" />

open innovation
Innovazione digitale, le priorità del 2026: 4 innovation manager a confronto
02 Gen 2026
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